01
Footage you can't use.
Bad audio, mixed light, shaky interviews. Found in the edit, when it's too late to reshoot.
Fractional video lead · Canada
Your team ismaking video.Let's makeit work.
Marketing and comms teams get handed video with no training, no time and no senior video person. I'm the part-time video lead who gets your briefs to finished video that delivers.
REC
00:00:00:00
SC01 · A001_C004 · 24 FPS · 1/50 · ISO 800
Grain Farmers of OntarioSyngentaOMAFRAOntario Mutual Insurance AssociationActivaFarm & Food Care OntarioConestoga CollegeGrain Farmers of OntarioSyngentaOMAFRAOntario Mutual Insurance AssociationActivaFarm & Food Care OntarioConestoga College
SC 01 / What's at stake
Video is part of your job now.The training never came.
02
Hours lost in the edit.
Your best marketer spends days in software they taught themselves, instead of on the campaign.
03
Nobody senior is looking.
Cuts go public without a second set of eyes. The same mistakes get made twice.
04
Video that moves nothing.
Views, but no members, policyholders, buyers or leads, and no way to show the boss why.
20
years producing video for agriculture, insurance and building brands
54%
of companies now have an in-house video team (Wistia, 2026)
$63,700
median Toronto video producer salary, before benefits (Glassdoor)
$1,250
a month for a senior video lead in your corner
SC 02 / The point
You don't need a $15,000production for every idea.You need someone seniorin your corner.
SC 03 / What you get
A senior video lead.Without the senior salary.
Your team keeps shooting and editing. I bring the planning, direction and review a senior video person would.
- 01
A plan tied to your campaigns
Video that starts from a brief and has a job to do, not a pile of random requests.
- 02
Footage right the first time
Gear set up properly, the right settings locked, sound that holds up.
- 03
Interviews that sound human
Farmers, adjusters, homeowners and executives who come across like themselves.
- 04
A faster post workflow
DaVinci Resolve set up properly, with AI doing the grunt work: transcripts, rough assembly, captions.
- 05
Honest reviews before it goes public
Timestamped notes on every cut, so mistakes stop repeating.
- 06
A team that needs me less each month
The goal is capability, not dependence.
SC 04 / How it works
Three frames.One clear plan.
Frame 01●INT. YOUR OFFICE — DAY
Book a call
Thirty minutes on what you're trying to do and what's in the way. You leave with at least one fix.
Frame 02●INT. EDIT SUITE — DAY
Get your Check-Up
I review your recent video, gear and workflow, then hand you a written 90-day roadmap.
Frame 03●EXT. ON LOCATION — DAY
Get a video lead
Training, shoot-day direction or a monthly retainer. Your team does the work. I make sure it lands.
REC
00:00:00:00
INT. EDIT SUITE · ELMIRA · 24 FPS · 1/50 · ISO 800
SC 05 / Your guide
I've been whereyour video person is.
For 20 years I've run a production company and taken marketing briefs from first idea to finished film. I also teach media production at Conestoga College. Most in-house video problems aren't talent problems. They're planning, workflow and confidence problems, and those are fixable.
- Founder
- Skylight Visual Media, 2007–
- Clients
- Grain Farmers of Ontario, Syngenta, OMAFRA, OMIA and Ontario mutual insurers, Activa, Farm & Food Care Ontario
- Teaching
- MDIA2010 Media Production, Conestoga College
SC 06 / Packages
Start small.Most teams begin with a Check-Up.
01↗
$1,500fixed
Video Team Check-Up
Two weeks to know exactly what's holding your video back, and a 90-day roadmap to fix it.
02↗
$2,400per day
Workshop Days
Strategy, production or post. Hands-on with your team, using your own footage and gear.
03↗
$1,250per month
Video Lead Retainers
Planning, footage review and cut review on a monthly, bi-weekly or weekly rhythm.
SC 07 / Not ready to talk?
Score your team's video in 10 minutes.
Twenty yes/no questions. A score out of 100, your three biggest gaps, and the fix for each. Free.
Get the scorecard ↗SC 08 / Definition
What is a fractional video lead?
A fractional video lead is a senior video professional who works part-time inside your marketing or communications team. Instead of outsourcing every video to a production company, your team keeps making video in-house, and I provide the strategy, creative direction, training and review that a senior video person would. I work with Canadian organizations of 50 to 1,000 people, especially mutual insurers, credit unions, agricultural organizations and agri-businesses, equipment dealers, and home builders and brokerages. Engagements range from a one-time Video Team Check-Up and hands-on workshops on video strategy, production and DaVinci Resolve post-production, to monthly retainers with bi-weekly or weekly check-ins covering planning, footage review and cut review. Based in Elmira, Ontario, working on-site across Ontario and virtually across Canada.