SC 01 · Free scorecard
Is your team set up to make video that works?
20 yes/no questions. 10 minutes. A score out of 100, your three biggest gaps, and the fix for each. Comes with the one-page cheat sheet: The 10 Settings That Quietly Ruin In-House Footage.
What it covers5 × 4 questions
01
Strategy
- □Every video starts from a written brief with one audience and one goal
- □Video is planned against the campaign calendar
- □You know your primary channel
- □You measure something beyond views
02
Pre-production
- □Shot list before every shoot
- □Interview questions tested in advance
- □Locations scouted for sound and light
- □Release forms on file
03
Production
- □Dedicated mic on every interview
- □Consistent frame rate and shutter
- □Locked white balance and exposure
- □Backup recording
04
Post-production
- □Standard project template
- □Transcription-based editing
- □Captions on every video
- □One review round with consolidated notes
05
Distribution & AI
- □A repurposing plan: one long video → many clips
- □Video analytics connected to CRM or email
- □An AI policy for scripts, captions and voices
- □An archive you can search
Send me the scorecard