01Senior video lead for in-house marketing teams
Stop making videothat looks amateur.
I'm the senior video lead your team doesn't have. I give your people the skills, systems and senior support to make video that works, from brief to final cut.
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20 years producing video forGrain Farmers of OntarioSyngentaOMAFRAOntario Mutual Insurance AssociationActivaFarm & Food Care Ontario20 years producing video forGrain Farmers of OntarioSyngentaOMAFRAOntario Mutual Insurance AssociationActivaFarm & Food Care Ontario
SC 01 / Sound familiar?
Your team was handed video.Nobody handed themany training.
If you say yes to any of these, you're not alone.
01
02Are hours disappearing into editing software?
03Is nobody senior checking video before it goes out?
04Are your videos getting views but no results?
Good people shouldn't have to learn video by trial and error.
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SC 02 / Your guide
It's hard to makegreat video whennobody trained you.
I know what it's like to be handed a camera and a deadline. I've spent 20 years taking marketing briefs from first idea to finished video. Now I help in-house teams do it themselves.
- Experience
- 20 years producing video. Founder of Skylight Visual Media.
- Clients
- Grain Farmers of Ontario, Syngenta, OMAFRA, Ontario's mutual insurers, Activa, Farm & Food Care Ontario
- Based
- Elmira, Ontario. Working across Canada.
SC 03 / The plan
Three steps toprofessional video.
Step 01INT. YOUR OFFICE — DAYBook a free call
Thirty minutes. Tell me what your team is trying to do. You leave with at least one fix.
Step 02INT. EDIT SUITE — DAYGet your Video Team Check-Up
I review your video, gear and workflow. You get a clear 90-day plan.
Step 03INT. ON LOCATION — DAYMake video with a pro in your corner
Your team shoots and edits. I plan, coach and review so every video lands.
SC 04 / What changes
Every video you postmakes your brandlook professional.
Turn your marketing team into a video team: confident and capable from brief to final cut.
- 01
Video you're proud to put your name on
Clean sound, good light, real people who come across like themselves.
- 02
Shoots that go right the first time
A plan before the camera rolls. No more fixing it in the edit.
- 03
Edits in hours, not days
A simple workflow, with AI doing the busywork.
- 04
Results you can show your boss
Every video starts with a goal, so you know if it worked.
- 05
A team that needs me less every month
The goal is your team doing it well on their own.
$15,000
a typical outside production, for one video
$63,700
a year for a full-time video producer in Toronto, before benefits
$1,250
a month for a senior video lead on your team
20
years of video experience in your corner
SC 05 / Packages
Start small.Most teams begin with a Check-Up.
01↗
$1,500fixed
Video Team Check-Up
In two weeks, know exactly what's holding your video back and how to fix it.
02↗
$2,400per day
Workshop Days
Hands-on training for your team, using your own footage and gear.
03↗
$1,250per month
Senior Video Lead
Planning, coaching and reviews every month. A senior video person on your team, without the full-time salary.
SC 06 / The cost of doing nothing
Every amateur video costs you.
- — Budget spent on footage you can't use
- — Hours your team doesn't have
- — Videos nobody watches or shares
- — A brand that looks less professional than it is
Not ready to talk?
Score your team's video in 10 minutes.
Twenty yes/no questions. Your score, your three biggest gaps, and how to fix each one. Free.
Get the free Video Scorecard ↗SC 07 / In plain words
What is a fractional video lead?
A fractional video lead is a senior video professional who works with your marketing or communications team on an ongoing basis, without being a full-time hire. Your team keeps making video in-house. I provide the planning, creative direction, training and reviews a senior video person would, so your video looks professional and gets results. I work with Canadian organizations of 50 to 1,000 people, especially mutual insurers, credit unions, farm organizations and agri-businesses, equipment dealers, and home builders and brokerages. Most teams start with a Video Team Check-Up. From there, choose hands-on workshops on video strategy, shooting and DaVinci Resolve editing, or a monthly senior video lead with planning, footage reviews and cut reviews. Based in Elmira, Ontario. On-site across Ontario, and virtual across Canada.